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Feature Creative

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Campaign: Otto Apartments(VIC)
Client: Castran Gilbert
Designer Name:
Ben Len
Date: March, 2011

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Samsung Galaxy Note: David Beckham Teaser

Friday, May 18, 2012
Samsung Galaxy Note: David Beckham Teaser We don't know what this is, except that it's some sort of teaser for Samsung out of Cheil USA. And it has David Beckham, so what else do you need?

Mercado Magazine: Flags - China-India

Friday, May 18, 2012
Mercado Magazine: Flags - China-India JWT Argentina created this print campaign for business magazine Mercado (Market). Carrying the strapline 'The world is a hard place to understand', the work intricately combines the flags of India and China, the UK and Brazil, and the USA and China to point out little-known facts about the world's emerging economies.

Nike Football: My Time is Now

Friday, May 18, 2012
Nike Football: My Time is Now W+K London's "My Time is Now" is Nike Football's epic campaign for the 2012 European championship this summer. The cornerstone is a three-minute film, featuring "the next wave" of players, like Neymar, M'Vila and Gotze -- and more. While the film opens on a soccer match between France and Holland, the action is suddenly taken over by wave upon wave of soccer-mad young players who are eager to make their mark on the soccer world. The young players are the folks from "The Chance," Nike's scouting mission to find 100 potential soccer champions from 50 countries. Other big name athletes cameos include Wesley Sneijder, Mesut Ozil and Danny Welbeck, while LeBron James also makes a quick appearance. The fast-paced, detailed film is a joy to watch, and is reminiscent in complexity of 'Write the Future.' The film also unveils the new Nike "Clash Collection" boots, which the players wear. And of course, there's more. The interactive version of the film, found on the Nike Football YouTube channel, lets you go through "hidden tunnels." Click on different names as the film progresses to get a deeper look at some of the athletes and their inspirations.

TEDx: Bulb

Friday, May 18, 2012
TEDx: Bulb JWT Singapore designed a lightbulb as a giveaway for the inaugural TEDxSummit 2012 held in Doha in April. The bulb -- a well-known symbol of 'eureka' all over the world, has a bit of a TEDx twist with the filament spelling out 'TEDx'. The packaging for the bulb could be inverted and used as a lamp base, and a power cord was included.