You can find out just how the internet feels about any current film on Orange Film Pulse, a new site from Orange to tie in with its sponsorship of the British BAFTAs. The site monitors tweets, Facebook comments, blogs and reviews from film critics and uses an algorithim to generate a score out of 100 for every film. The most-loved film (currently The Artist) gets the highest score. The site also features real time tweets about films, and you can add your own Facebook or Twitter review with a simple click of a button.

A viral video from AKQA for the launch of Kinect Star Wars sees Chris Pratt taking over the role of Obi-Wan during his epic battle with Darth Vader. But Darth gets frustrated with Pratt's not-quite heroic lightsaber skills.

To promote awareness of its sponsorship of the Norwegian Broadcasting Boys Choir, DNB Bank and agency Try/APT turned the plain, automated voice of its telephone banking system into beautiful choral song. The choirboys recorded the telebanking instructions in a studio, and from December 1st to 27th, sang every word of what customers heard when they called, turning such dull comments such as 'For English Press Nine' into heavenly music. Word spread, and the bank was called two million times during the month - pretty good, considering the population of Norway is 4.9 million.

Twinkies maker Hostess Brands may have filed for bankruptcy, but it's still making an effort to connect with a younger generation with this foray into social media. The company has developed a Facebook app, Snackisodes, in conjunction with its ad agency Bernstein-Rein and some College Humor directors. Like Facebook apps developed by several other brands, Snackisodes makes use of Facebook profile information to deliver personalized videos. Users can choose from 'Mr Right', a 'Motivational Speaker' or your co-workers to deliver a humorous presentation themed around celebrating an occasion of their choice with a Twinkie or Hostess Cupcake. Then, they can share the video.